Ecommerce Profit Calculator — real profit & break-even ROAS

Built for Shopify & DTC brands. Include ads, fees, shipping & returns.

Selling price

COGS

Product cost per order

Shipping cost (your cost)

Packaging cost

Shipping charged to customer

0 for free shipping

Payment fee %

Payment fee fixed

e.g. $0.30 per transaction

Platform / app fees %

Return rate %

Ads mode

CPA

ROAS

CPA (cost per purchase)

Note: decision estimates, not financial/tax advice.

Healthy

Net profit / order$12.63

Net margin %23.4%

Break-even CPA$24.63

Break-even ROAS2.19x

Insight

Good buffer. You can scale ads up to your break-even CPA before losing money.

Ad cost +0%

Discount 0%

Returns +0pp

Watermark in exports. Compare scenarios + PDF export in Pro.

Compare scenarios (A vs B), export a clean PDF, remove watermark.